Furniture and Customized Home Furnishing
Specialized Sub-forum 3
on Furniture & Customized Home Furnishings:
Market Trends and Industry Innovations in Furniture & Home Furnishings
Time and Venue
Time: 24 September 2025, 09:00-12:30
Venue: 2M/F Vista
Co-organized by
China Wood Protection Industry Association (CWPIA)
Malaysian Interior Industry Partners Association（MIIP）
Executed by
Guangdong Shunde Bomuyuan Education Technology Co., Ltd.
Interior Architecture Design Exchange Center（Guangdong）
This sub-forum aims to deepen the green and intelligent transformation of the furniture and home furnishings industry. By building a high-level dialogue platform that brings together global industry leaders, technological pioneers, and innovators, it focuses on core issues of sustainable development pathways and digital transformation strategies, providing systematic solutions for industrial upgrading.
The forum is structured into two main parts:
Part 1: Green Sustainable Development and Innovative Transformation in the Furniture & Home Furnishings Industry
Part 2: Digital Transformation and Design Innovation in the Furniture & Home Furnishings Industry.
In addition to the organizers and executing units, the Sub-forum 3 also involves the following supporting organizations: Dingfeng Hui; Macau Interior Design Commercial Association; Lunjiao Woodworking Machinery Chamber of Commerce; Home Furnishing & Building Materials Industry Committee of China Chamber of International Commerce; Central Asian and Chinese Furniture and Building Materials Industry Association; Guangdong Custom Home Association; Guangdong Intelligent Manufacturing Association; Guangzhou Custom Home Furnishing Industry Association; Qingfeng Furniture Association; Ningjin County Furniture Industry Association; Ganzhou Nankang District Furniture Association; Zhongshan Office Furniture Business Association.
Programme and Schedule
· Mr. Xing Xiaobo, Vice President, China Wood Protection Industry Association
· Mr. Liu Guanzhong, Senior Professor of Liberal Arts (First Cohort), Tsinghua University / One of the Founders of Industrial Design in China
· Mr. Tay Seng Chai, President, Malaysian Interior Design Partners Association
· Mr. Taniela Whippy, Director, Timber Utilization and Wood Products, Ministry of Forestry, Fiji
· Ms. Jiang Yinghong, Second-Level Inspector, the Forestry Department of Guangxi Zhuang Autonomous Region
· Mr. Markus Frentrop, Global Head, RAL COLOURS. (VIDEO REMARKS)
Achievement Release: "Ninghai Bamboo Tower" – The World's Tallest Bamboo Structure
· Mr.Xiao Yan, Qiushi Chair Professor, Zhejiang University
Moderator: Yang Feng (Founder, Dingfenghui)
Keynote speech (45 minutes):
Opportunities and Challenges in Southeast Asia's Furniture and Home Furnishings Industry-“Vulnerabilities of Myanmar's Wood and Furniture Industries”
· Mr. Kyaw Kyaw Win,Chairman, Myanmar Furniture Industries Association
Integrated Home Furnishing, Go with the Flow
· Mr. Du Haiyun, Chairman, Guangdong Shangchi Smart Home Group Co., Ltd.
Persistence and Innovation in Green Home Furnishings
· Mr. Lu Weiguang, Chairman, Shanghai Anxin Flooring Group Co., Ltd.
Green Supply Chain Empowering the Furniture and Home Furnishings Industry: Market Trend Analysis Based on Sustainable Development
· Mr. Yang Qiugui, Marketing GM, Zhuhai Zhanchen New Material Co., Ltd.
Panel Discussion (45 minutes):
Green Innovation: The Sustainable Development Path for the Furniture and Home Furnishings Industry
· Moderator: Mr. Yang Feng (Founder, Dingfenghui).
Panelists:
· Mr. Thongsavanh SOULIGNAMAT, President, Lao National Wood Products Industry Association
· Mr. Rocky Chan, Founder & Chief Designer, Rocky Design HK Limited
· Mr. Wu Wei, Design Director of Wuwei Design, Co-founder of Interior Design & Supplier Platform
· Ms. Zheng Shixiao, Guangdong Executive Secretary, CIID Interior Architecture Design Exchange Center
· Mr. Wang Tianbing, President, Guangzhou Custom Home Furnishing Association
· Mr. Wen Feng, Secretary-General,Home Furnishing & Building Materials Industry Committee of China Chamber of International Commerce
· Mr. Yang Jingdong, Secretary-General, Ningjin Furniture Industry Association
Mr. Miles Zhang, Chief Executive Officer, Meihome Home Furnishings
Keynote speech (45 minutes):
In the Name of Design: Bridging Aesthetics and Lifestyle in Home Furnishings
· Mr. Siza Cham, Founder, TCDI Thinkidea International Architects / Greater Bay Area Chairman, Macau Interior Design Chamber of Commerce
The Path to Counter-Trend Growth in the Home Furnishing Industry
· Ms. Zhang Mei, General Manager, Shanghai Wanli Home Furnishing Co., Ltd.
AI-Driven Design for Better Living: From Concept to Practice - Pathways and Strategies
· Mr. Lan Jianping, Partner, Sino-French Design Center / Vice President, WGDO France
KNOW + IMPROVE Sharing of International Color Feeling 2026+ Trend Report
· Ms. Yang Yang, Asia Business Director, RAUL Public Limited Company
Panel Discussion (45 minutes):
Future Innovation Trends in Furniture and Home Furnishings: The Driving Force of Smart Technology and Digital Innovation
· Moderator: Mr. Huang Wei, Founder, Foshan Mechanical Cat Business Co.
Panelists:
· Mr. Patrick Fong, Director and Founder, Patrick Fong Design (Hong Kong) Ltd.
· Mr. Hu Xianjin, General Manager, Red Apple Manufacturing
· Mr. Liang Guowen, General Manager, Roco Delivery Center
· Mr. Kang Hua, General Manager, Macio Manufacturing Center
· Mr. Hao Jialin, General Manager, Byhome Customization
· Ms. Chen Lishan, Secretary-General, Shunde Interior Design Association
· Mr. Wang Fangxian, General Manager, Zhejiang Jianyang Polymer Technology Green Building Materials Division
· Mr. Peng Yuanrui, Director, Sco Home Furnishing Division
· 2025 Recommended Benchmark Brands for New Quality Productivity in Overseas Expansion
· 2025 Green and Low-Carbon Development Exemplary Enterprises
· Sustainable Design Champion Award
· Design Vanguard Award
Contact Person
CWPIA Secretariat: Wanqin Xu – cwpia@cwp.org.cn