Market Trends and Industry Innovations in Furniture & Home Furnishings

Specialized Sub-forum 3

on Market Trends and Industry Innovations in Furniture & Home Furnishings:

Green-Smart Integration & Resilient Symbiosis

Time and Venue

 Time: 23 September 2026, 09:00-12:30

 Venue: 2/F Meeting Room 18-19

Organized by

 China Wood Protection Industry Association (CWPIA)

 Myanmar Furniture Industries Association (MFIA)

Supported by

 Guangdong Shunde Bomuyuan Educational Technology Co., Ltd.

 Dingfeng Hui

 Interior Architecture Design Exchange Center (Guangdong)

 
 Background

Against the dual backdrop of profound adjustments in the global economic landscape and the accelerated evolution of industrial transformation, the furniture and home furnishings industry stands at a critical juncture for a new round of transformation and upgrading. As we move into 2026, the environment facing the industry is becoming more complex and diverse. On one hand, cutting-edge technologies such as artificial intelligence, the Internet of Things, and digital twins are reshaping the industrial ecosystem at an unprecedented pace. On the other hand, the global carbon neutrality process is accelerating, making the construction of green supply chains shift from an "option" to a "necessity," and the exploration of circular economy models is entering a substantive stage.

Concurrently, the rise of emerging markets like Southeast Asia and Central Asia provides new opportunities for the industry's international layout, while geopolitical changes and the restructuring of trade barriers place higher demands on supply chain resilience. Consumer demand also showing new characteristics: shifting from simply meeting product functionality to a composite pursuit of health, environmental friendliness, personalized experience, and intelligent interaction. Against this backdrop, this sub-forum will continue the core concept of "Green-Intelligent Integration" and focus on the new theme of "Resilient Coexistence," delving into innovative pathways and practical strategies for the high-quality development of the furniture and home furnishings industry amidst change.

 Terms of Reference

Purpose and Scope

This professional sub-forum aims to build a top-tier exchange platform that gathers global industry leaders, technical experts, design pioneers, and innovative enterprises, deeply promoting the transformation and upgrading of the furniture and home furnishings industry towards greening, intelligence, and resilience. By systematically exploring pathways for industrial sustainable development, strategies for digital transformation, and solutions for building supply chain resilience, it provides forward-looking insights and actionable solutions for participating enterprises.

 Key Topics

Green, Sustainable Development and Innovative Transformation of the Furniture and Home Furnishings Industry

This session focuses on the green transformation pathways of the furniture and home furnishing industry amid the global wave of carbon neutrality and the circular economy. It will explore how to build a more resilient green supply chain and achieve a win-win outcome for both environmental protection and commercial value through green intelligent manufacturing and innovative practices.

Digital Transformation and Design Innovation in the Furniture and Home Furnishings Industry

This session centers on how digitalization is reshaping the value chain of the home furnishing industry. It will provide an in-depth analysis of the evolution from design innovation and personalized customization to the whole-home trend, and explore how intelligent technologies are driving the industry toward a more efficient, personalized, and intelligent future.

 Participants

An estimated 150-200 participants are expected from domestic and foreign government departments, furniture and home furnishings manufacturers, trading companies, design institutions, industry associations, research institutes, technology companies, investment institutions, and media representatives. The participant composition will ensure diversity and representativeness.

 Programme and Schedule
 Wednesday, 23 September 2026
Time
Events and Topics
09:00-09:10
Opening Remarks
· Mr. Chen Xuequn, President, China Wood Protection Industry Association
· Mr. Taniela Whippy, Director, Timber Utilization and Wood Products Division, Ministry of Forestry, Fiji
· Mr. Kyaw Kyaw Win, Chairman, Myanmar Furniture Industries Association (Address and sharing on new opportunities in Southeast Asia's home furnishing industry and supply chain resilience building)
09:10-09:15
AI Ecosystem Co-building Initiative Launch
· Mr. Xing Xiaobo, Resident Vice President, China Wood Protection Industry Association
09:15-10:50
Part I: Green Sustainable Development and Innovative Transformation in the Furniture & Home Furnishings Industry

Keynote Speeches:
Empowering Cross-Border Sustainable Development of the Timber Ecological Chain with AI
· Mr. Tony Junwei Xu,Founder & CEO, Aurora AI OS / Founder, Aurora AI OS Lab
AI-Powered Ideal Homes: Sustainable Development Pathways for Furniture and Home Furnishings
· Mr. Li Jiacong, President, Guangdong Custom Home Association (GDCHA) / General Manager, Guangzhou Shangpin Home Collection Co., Ltd.

Panel Discussion: Green Innovation: Sustainable Development Paths for the Furniture & Home Furnishings Industry
Moderator:Mr. Huang Wei, JXCAT general manager,General Manager of Bomuyuan Education
Panelists:
· Mr. Hu Xianjin, General Manager, Jiangxi Luli Home Furnishing Co., Ltd.
· Mr. Carl Lu, Chairman of the Board, A&W (Shanghai) Woods Co., Ltd.
· Mr. Liang Guowen, General Manager, Laoka Customized Delivery Center
· Mr. Deng Yaoming, Chairman, Guangdong Simidi Smart Home Technology Co., Ltd.
· Mr. Hao Jialin, General Manager, Behome
· Mr. Li Yumin, Deputy General Manager of FOSHAN SHUNDE PURETE MECHANICAL CO.,LTD.
10:50-12:30
Part II: Digital Transformation and Design Innovation in the Furniture & Home Furnishings Industry

Keynote Speeches:
In the Name of Design: Building a Bridge Between Home Aesthetics and Life
· Ms. Choco H.ZHANG, Partner, Prespace Architekten
Heritage and Innovation in Original Design
· Mr. Chen Darui, Founder and Design Director, the Maxmarko (Mumei) Brand and the CHEN DARUI Brand
Whole-Home Solutions: Going with the Flow
· Mr. Huang Guangxiong, General Manager, Guangdong Shangchi Home Group.

Panel Discussion: Future Innovation Trends in Furniture & Home Furnishings: Smart Technologies and the Future of the Industry
Moderator: Mr. Yang Feng, Founder of Dingfenghui
Panelists:
· Mr. Eric Tam, Director, Interior Architecture Design Exchange Center (Guangdong)/ Founder, ETDesign
· Mr. Jesse Jia, Founder, Design Thinking Full-Scope Design Education and Training
· Mr. Sun Zhongliang, Project Director, Home Furnishing-Dongguan Mingjiaju International Design Center, Guangdong Modern International Exhibition Center Co., Ltd.
· Mr. Peng Qingsong, Chairman, Foshan Kalin Furniture Co., Ltd.
· Ms. Chen Wan, Secretary-General, Interior Outfitting and Home Furnishings Branch, China Real Estate Association (CREA)
· Mr. Zhang Mingli, Founder & CEO, Meizhizhai Home Furnishing
 
 Contact Person

Secretariat of China Wood Protection Industry Association:

Guan Songyan (+86 15710039086)

Li Zhuo (+86 18519999926)

Xing Xiaobo (+86 18610902839)

Email: cwpia2011@163.com